Rita Li

Director of China Operations

Rita Li is Director of China Operations at DSCC, responsible for China display market and supply chain analysis. She has over 10 years of experience working in in the flat panel industry. She joined Universal Scientific Industrial (USI) in 2007 as a Business Development Manager, covering all of supply chain management internally and maintaining key client relationships with AUO, Innolux and others. Her product line was PCBA which is a key component to panel suppliers. She then joined NPD DisplaySearch in 2010 in a sales and marketing role and worked at DisplaySearch for 5 years. She played a key role in developing China business for the company in terms of report sales, consulting and events. She also developed new business for the company in the solar/PV market. She is deeply familiar with the China flat panel industry from materials to brands and OEMs. After IHS acquired DisplaySearch in 2014, Ms. Li moved to a public display solutions company which brought metal mesh technologies to the China market in 2015. She quantified the market size and outlook for large size touch pads for the company. Rita is based in Shanghai, China and can be reached at rita.li@displaysupplychain.cn.