Dr. J. Norman Bardsley

President, Bardsley Consulting

As President of Bardsley Consulting, Dr. Bardsley advises industry, government and academia on flat panel displays, solid-state lighting and energy efficiency, with special emphasis on diffuse lighting and organic electronics. 


Norman’s current activities are focused upon diffuse lighting applications of OLEDs and LEDs, flexible substrates and printed electronics.  He serves as a technical consultant for the US Department of Energy’s Solid State Lighting Program. In this role he is a co-editor of their “R&D Program Plan”, facilitates the OLED discussions at their technical workshops, and acts as an external monitor for R&D projects.


Dr, Bardsley also serves as Chief Analyst for the International Solid State Lighting Alliance (ISA), based in Beijing.  Between 2013 and 2016, he was a keynote speaker at the China OLED Summit, the China International Summit on Smart Lighting and at the LED Forum of the Chinese Association for the Lighting Industry in Shanghai. His other invitations in this period included major conferences in Austria, Brazil, Germany, India, Korea, Netherlands, the UK and the US.  His written contributions included the technical sections to the IDTechEx Reports on LED and OLED Lighting in 2013 and 2014.


Until 2006, Norman served as the Director of Display Technology for DisplaySearch.  His responsibilities for DisplaySearch included analysis of all technology aspects of the flat panel industry, including display design, manufacturing and performance.  He wrote monthly reports on flat panel display (FPD) technology in the OLED Emitter and DisplaySearch Monitor, quarterly reviews of FPD technology development and annual reports on FPD technology and performance.   More recently, Norman made major contributions to the Flexible Display Reports for DisplaySearch and the Flextech Alliance.


Dr. Bardsley was the Director of Roadmaps and Standards at the US Display Consortium (USDC) for ten years. In this capacity, he was responsible for monitoring trends, identifying technical challenges and uncovering business opportunities in the manufacture and application of electronic display technology.  The focus of these activities was in emerging technologies, such as OLED and electronic paper displays.  As part of his duties, Norman worked with the Electronic Display Industry Research of Korea in the development of an early version of the Korean National Roadmap for Flat Panel Displays.